Small Business Marketing Plans

What is a marketing plan?

Marketing plans provide the marketing analysis and projections for a new product or service launch.

Possible marketing plan components?

• Market Analysis (market segmentation, forecasts, customer analysis)
• Competitive Analysis
• SWOT Analysis (strengths, weaknesses, opportunities, and threats)
• Pricing, promotion, product/services positioning, customer targeting and marketing strategy
• Breakeven analysis, sales and expenses projections
• Contingency planning

The easiest way to create a marketing plan is to use marketing plan software. The software should include sample plans for your industry (or a reasonably related industry) - this will greatly improve your productivity.

Recommended Software:

Marketing Plan Pro software

(The website also has a few extras like free sample marketing plans, and useful calculators like PPC ROI, website conversion rate and email ROI calculators. By looking at a free sample you can get a quick idea of what to expect - a "picture" is worth a thousand words. )

Note: If you are also looking for business plans (e.g. you are starting a business and need financing, etc.)